Trends report shows that consumption is increasing as consumers seek to boost the luxury of their at-home experience. Consumer spending in the off-trade is growing faster than in the on-trade, with the off-trade consumption of alcoholic drinks forecast to amount to 213 billion dollars by 2008. Over the last few years, consumers have been seeking to boost the indulgence, luxury, and quality of their at-home drinking experience. A new report identifies emerging occasions and unmet consumer needs on which to capitalize.
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