 In today’s fast paced digital world, access to concise information at the right time is essential. The emergence of smart technology can simplify decision making in a world where choice is abundant, yet making the right choice can be hard.
When a customer enters the store, they can put any bottle of wine in front of the kiosk’s scanner and it will produce notes on the wine – great for rummaging the odds and ends bin and for discovering new wines based on recommendations and store specials.
 As you’d expect from a product such as this, insider knowledge was required to recognise the need for the product and then finance and create the software and service to complement rather than reengineer the procedures of a wine sales store or department in a supermarket.
“The Wine Expert caters to these people – the 90 percent of the wine-drinking population. Of the rest, five percent consider themselves experts so they won’t listen to anyone else, and five percent will always buy on price alone. But for the 90 per cent who have some knowledge, there’s a great hunger to learn more about wine. We’ve tried to empower these people to become wine experts through this concept, and to demystify the wine world,” Mr Callahan said.
Perhaps the most interesting aspect of the wine expert is that it originated in Australia but the demand has been so strong from overseas countries that it is already spreading internationally before it has really become established in its homeland. It seems the need to offer better knowledge, advice and customer service in wine stores is a universal problem.
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