 Motorola, Inc. and Oakley, Inc. yesterday announced the unveiling of O ROKR TM, the latest eyewear product to result from the companies’ focus on designing cutting-edge wireless products for the active consumer.
Motorola and Oakley are showcasing O ROKR as part of Motorola’s rapidly evolving vision of Seamless Mobility at the 2006 International Consumer Electronics Show in Central Hall Booth 8545, where visitors can experience innovations that enable enriched wireless communications, home entertainment, and on-the-go productivity.
O ROKR delivers the design authenticity of an Oakley original and combines Oakley’s High Definition Optics® (HDO®) with Motorola’s leadership in designing Bluetooth-enabled companion products for the global wireless communications market. O ROKR enables hands-free mobile communications for compatible Bluetooth-enabled mobile handsets plus wireless music streaming via Bluetooth from a compatible music-optimized mobile handset or portable music player equipped with a separately available, add-on Bluetooth adapter.
“O ROKR builds on the success that we’ve had with RAZRWIRE™ – the world’s first eyewear to combine patented Oakley optics with Motorola’s leadership in Bluetooth innovation,” said Bruce Hawver, vice president and general manager, Companion Products Group, Motorola, Inc. “O ROKR takes wireless eyewear to a whole new level by enriching the mobile music experience for consumers – whether they’re using a mobile handset or their favorite portable music player.”
“The new O ROKR furthers our successful collaboration with Motorola by combining the best of both companies,” said Colin Baden, president of Oakley. “We’re integrating technologies to drive true innovation that changes the way consumers think about and experience personal electronics. Our innovations, our inventions, are raising the bar for functionality and fashion by taking features and functions that consumers most need and want and integrating them into what they’re already wearing.”
|
